Whitewater approached myself with the interest of creating a social marketing campaign, (through Facebook) to increase sales at the Lido Aquatic Centre over the Christmas holiday period.
Teaming up with Justone (from Auckland), we soon produced a presentation. Working alongside the Lido Aquatic Centre sales and marketing team, the launch was well executed.
The campaign consisted of a grand prize draw, (family trip to Wet'n'Wlid, Australia) weekly pool passes and was run entirely through Facebook channels.
The weekly prize.
The entry mechanic.